Search Engine Optimization (SEO) If you are like most businesses, small and large, you would like to get more traffic to your website. Since search engines are likely to deliver the majority of these new leads optimizing your site for search engines is essential for your online success.

Being listed on the first page for keywords and phrases relevant to your business means that your website is viewed more often with the potential for more sales and enquiries.

Every website is unique and we treat each project individually.

• We assess your website to gain our initial Search Engine Optimization report;
   
• We decide on a strategy which will benefit our clients for their website search engine optimisation criteria;
   
• We Implement that strategy;
   
• We monitor and analyze making adjustments as required keeping in mind the latest advances in search engine optimising techniques;
   
• We provide regular reporting highlighting the results gained from strategies implemented.

Implementation of search engine optimisation strategies can be quite complex and involved and can be affected by a variety of factors including the number of pages within the website and how many you want optimized; website layout and navigation; page content; keyword phrase and competition; link popularity (number of other websites linking to your website); meta and alt tag content.

It can also involve the creation of extra pages within your website to help build trust for search engines when robots/spiders visit and analyse your website which ultimately helps with positioning.

A few Statistics -

• In 2006 14,663,622 Australians used the Internet, representing 70.7% of the population;
• The number of Australians using the Internet has increased by 122% since the year 2000;
• 68% of users say that search engines are a fair and unbiased source of information for locating professional contacts;
• 84% of Internet users are comfortable with search engines - and on any given day 56% of people online use search engines;
• $185 million was spent in online advertising in 2006, a 50% increase on 2005;
• 1,086,250,903 (over one billion) people in the world use the Internet, representing 16.7% of the world's population;
• The Internet has grown by 200.9% since the year 2000, which means that from the years 2000 to 2006 the number of people using the Internet has tripled;
• Internet advertising in the first 6 months of 2006 hit a record 8 billion dollars with the expenditure for the full year estimated at 15.7 billion dollars.

The growth of the Internet has been astounding. In less than 10 years it has become the most profitable advertising medium in the world.